3-2-1 Let it rip and explore our collection of Beyblade toys. Celebrating its 25th anniversary and originating from Japan, Beyblade is a global phenomenon with its thrilling spinning-top toys and intense battles, now featured in a major TV show. Create your own Bey and begin your quest for Beymastery. Experience Beyblade stadiums with powerful Beyblade launchers and high-performance tops featuring Takara Tomy die-cast metal. Enhance playtime with the Beyblade X app by scanning the code on your tops to unlock digital battles.